{"id":11217,"date":"2025-08-26T10:55:48","date_gmt":"2025-08-26T13:55:48","guid":{"rendered":"https:\/\/fenati.org.br\/?p=11217"},"modified":"2025-08-26T14:22:19","modified_gmt":"2025-08-26T17:22:19","slug":"brasil-top-3-paises-usam-ia-diariamente","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/brasil-top-3-paises-usam-ia-diariamente\/","title":{"rendered":"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente"},"content":{"rendered":"<p><strong>IA &#8211;<\/strong> Um levantamento da Kantar aponta que o Brasil est\u00e1 entre os pa\u00edses que mais utilizam intelig\u00eancia artificial no cotidiano, atr\u00e1s apenas da \u00cdndia e da<a href=\"https:\/\/pt.wikipedia.org\/wiki\/China\" target=\"_blank\" rel=\"noopener\"> China<\/a>. De acordo com o estudo Connecting with the AI Consumer, 46% dos brasileiros afirmam usar ferramentas de IA todos os dias.<\/p>\n<p>A pesquisa, feita com mais de 10 mil pessoas em dez pa\u00edses, revela que o contato com a tecnologia vai al\u00e9m da curiosidade: 76% dos usu\u00e1rios dizem recorrer a assistentes de voz, chatbots e solu\u00e7\u00f5es de compra de forma semanal ou di\u00e1ria. Apenas 24% utilizam esses recursos com menor frequ\u00eancia.<\/p>\n<p><a href=\"https:\/\/fenati.org.br\/midia-corre-para-conter-queda-trafego-com-chegada-ia\/\" target=\"_blank\" rel=\"noopener\"><strong>LEIA: M\u00eddia corre para conter queda de tr\u00e1fego com chegada da IA \u00e0s buscas<\/strong><\/a><\/p>\n<p>O relat\u00f3rio tamb\u00e9m mostra diferen\u00e7as entre gera\u00e7\u00f5es. Entre os mais jovens, o uso \u00e9 massivo: 83% da gera\u00e7\u00e3o Z e 81% dos millennials interagem com IA de forma regular. J\u00e1 entre os boomers, apenas 51% mant\u00eam esse h\u00e1bito.<\/p>\n<p>Na compara\u00e7\u00e3o global, a \u00cdndia lidera o ranking de uso di\u00e1rio, com 67% dos entrevistados, seguida pela China (50%) e pelo Brasil (46%). Em contrapartida, pa\u00edses como Fran\u00e7a (18%) e Alemanha (14%) apresentam \u00edndices bem mais baixos, com grande parte dos consumidores relatando utilizar a tecnologia menos de uma vez por m\u00eas.<\/p>\n<p>As fun\u00e7\u00f5es mais valorizadas s\u00e3o a agilidade nas respostas (61%) e a gera\u00e7\u00e3o de ideias criativas (48%), desde sugest\u00f5es culin\u00e1rias at\u00e9 roteiros de viagem e apoio na cria\u00e7\u00e3o de conte\u00fado. H\u00e1 tamb\u00e9m interesse em aplica\u00e7\u00f5es mais pr\u00e1ticas, como apoio a decis\u00f5es (45%), planejamento financeiro (42%), otimiza\u00e7\u00e3o de viagens (36%) e recomenda\u00e7\u00f5es personalizadas de entretenimento (33%). J\u00e1 a utiliza\u00e7\u00e3o em relacionamentos e intera\u00e7\u00f5es sociais \u00e9 a menos atrativa.<\/p>\n<p>As expectativas variam conforme a faixa et\u00e1ria: jovens priorizam produtividade e criatividade, enquanto os boomers destacam a seguran\u00e7a \u2014 54% desejam ferramentas que protejam dados pessoais.<\/p>\n<p>O estudo refor\u00e7a que empresas que investem em solu\u00e7\u00f5es de intelig\u00eancia artificial precisam levar em conta tanto o contexto cultural quanto as diferen\u00e7as geracionais, j\u00e1 que estrat\u00e9gias bem-sucedidas em mercados como \u00cdndia e China podem n\u00e3o ter o mesmo efeito em pa\u00edses europeus.<\/p>\n<p>A pesquisa foi realizada entre 11 de abril e 2 de maio de 2025 em dez mercados: Austr\u00e1lia, Brasil, China, Fran\u00e7a, Alemanha, \u00cdndia, Singapura, \u00c1frica do Sul, Reino Unido e Estados Unidos.<\/p>\n<p><em><strong>(Com informa\u00e7\u00f5es de Converg\u00eancia Digital)<\/strong><\/em><br \/>\n<em><strong>(Foto: Reprodu\u00e7\u00e3o\/Freepik\/Frolopiaton Palm)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Levantamento mostra que 46% dos brasileiros recorrem a ferramentas de IA todos os dias, atr\u00e1s apenas de indianos e chineses<\/p>","protected":false},"author":6,"featured_media":11218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[13],"class_list":["post-11217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ti","tag-sindical"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente - FENATI\" \/>\n<meta property=\"og:description\" content=\"Levantamento mostra que 46% dos brasileiros recorrem a ferramentas de IA todos os dias, atr\u00e1s apenas de indianos e chineses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/brasil-top-3-paises-usam-ia-diariamente\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T13:55:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T17:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/brasil-top-3-paises-usam-ia-diariamente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pixel Desenvolvimento\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pixel Desenvolvimento\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/\"},\"author\":{\"name\":\"Pixel Desenvolvimento\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/c5452475dc8a2840f9d7c9952837cbae\"},\"headline\":\"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente\",\"datePublished\":\"2025-08-26T13:55:48+00:00\",\"dateModified\":\"2025-08-26T17:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/brasil-top-3-paises-usam-ia-diariamente.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"TI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/\",\"name\":\"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente - FENATI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/brasil-top-3-paises-usam-ia-diariamente.jpg\",\"datePublished\":\"2025-08-26T13:55:48+00:00\",\"dateModified\":\"2025-08-26T17:22:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/brasil-top-3-paises-usam-ia-diariamente.jpg\",\"contentUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/brasil-top-3-paises-usam-ia-diariamente.jpg\",\"width\":1200,\"height\":630,\"caption\":\"brasil-top-3-paises-usam-ia-diariamente\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/brasil-top-3-paises-usam-ia-diariamente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#website\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\",\"name\":\"FEITTINF\",\"description\":\"Federa\u00e7\u00e3o Nacional dos Trabalhadores em Tecnologia da\u00a0Informa\u00e7\u00e3o\",\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/homolog.fenati.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\",\"name\":\"FEITTINF\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_300x50.png\",\"contentUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_300x50.png\",\"width\":350,\"height\":50,\"caption\":\"FEITTINF\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/feittinf\",\"https:\\\/\\\/x.com\\\/FederacaoTiBR\",\"https:\\\/\\\/www.instagram.com\\\/feittinf\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/c5452475dc8a2840f9d7c9952837cbae\",\"name\":\"Pixel Desenvolvimento\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/en\\\/author\\\/suporte-pixel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente - FENATI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente - FENATI","og_description":"Levantamento mostra que 46% dos brasileiros recorrem a ferramentas de IA todos os dias, atr\u00e1s apenas de indianos e chineses","og_url":"https:\/\/homolog.fenati.org.br\/en\/brasil-top-3-paises-usam-ia-diariamente\/","og_site_name":"FENATI","article_publisher":"https:\/\/www.facebook.com\/feittinf","article_published_time":"2025-08-26T13:55:48+00:00","article_modified_time":"2025-08-26T17:22:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/brasil-top-3-paises-usam-ia-diariamente.jpg","type":"image\/jpeg"}],"author":"Pixel Desenvolvimento","twitter_card":"summary_large_image","twitter_creator":"@FederacaoTiBR","twitter_site":"@FederacaoTiBR","twitter_misc":{"Written by":"Pixel Desenvolvimento","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#article","isPartOf":{"@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/"},"author":{"name":"Pixel Desenvolvimento","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/person\/c5452475dc8a2840f9d7c9952837cbae"},"headline":"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente","datePublished":"2025-08-26T13:55:48+00:00","dateModified":"2025-08-26T17:22:19+00:00","mainEntityOfPage":{"@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/"},"wordCount":420,"publisher":{"@id":"https:\/\/homolog.fenati.org.br\/#organization"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#primaryimage"},"thumbnailUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/brasil-top-3-paises-usam-ia-diariamente.jpg","keywords":["sindical"],"articleSection":["TI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/","url":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/","name":"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente - FENATI","isPartOf":{"@id":"https:\/\/homolog.fenati.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#primaryimage"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#primaryimage"},"thumbnailUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/brasil-top-3-paises-usam-ia-diariamente.jpg","datePublished":"2025-08-26T13:55:48+00:00","dateModified":"2025-08-26T17:22:19+00:00","breadcrumb":{"@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#primaryimage","url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/brasil-top-3-paises-usam-ia-diariamente.jpg","contentUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/brasil-top-3-paises-usam-ia-diariamente.jpg","width":1200,"height":630,"caption":"brasil-top-3-paises-usam-ia-diariamente"},{"@type":"BreadcrumbList","@id":"https:\/\/homolog.fenati.org.br\/brasil-top-3-paises-usam-ia-diariamente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/homolog.fenati.org.br\/"},{"@type":"ListItem","position":2,"name":"Brasil est\u00e1 no top 3 de pa\u00edses que mais usam IA diariamente"}]},{"@type":"WebSite","@id":"https:\/\/homolog.fenati.org.br\/#website","url":"https:\/\/homolog.fenati.org.br\/","name":"FEITTINF","description":"Federa\u00e7\u00e3o Nacional dos Trabalhadores em Tecnologia da\u00a0Informa\u00e7\u00e3o","publisher":{"@id":"https:\/\/homolog.fenati.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/homolog.fenati.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/homolog.fenati.org.br\/#organization","name":"FEITTINF","url":"https:\/\/homolog.fenati.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2023\/08\/logo_300x50.png","contentUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2023\/08\/logo_300x50.png","width":350,"height":50,"caption":"FEITTINF"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/feittinf","https:\/\/x.com\/FederacaoTiBR","https:\/\/www.instagram.com\/feittinf\/"]},{"@type":"Person","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/person\/c5452475dc8a2840f9d7c9952837cbae","name":"Pixel Desenvolvimento","url":"https:\/\/homolog.fenati.org.br\/en\/author\/suporte-pixel\/"}]}},"_links":{"self":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/11217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/comments?post=11217"}],"version-history":[{"count":1,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/11217\/revisions"}],"predecessor-version":[{"id":11219,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/11217\/revisions\/11219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/media\/11218"}],"wp:attachment":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/media?parent=11217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/categories?post=11217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/tags?post=11217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}