{"id":11280,"date":"2025-08-28T08:56:17","date_gmt":"2025-08-28T11:56:17","guid":{"rendered":"https:\/\/fenati.org.br\/?p=11280"},"modified":"2025-08-28T12:16:03","modified_gmt":"2025-08-28T15:16:03","slug":"tv-3-0-brasil-transformar-experiencia-tv-aberta","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/tv-3-0-brasil-transformar-experiencia-tv-aberta\/","title":{"rendered":"TV 3.0 chega ao Brasil e promete transformar experi\u00eancia da TV aberta"},"content":{"rendered":"

TV 3.0 –<\/strong> O presidente Luiz In\u00e1cio Lula da Silva assina nesta quarta-feira (27), no Pal\u00e1cio do Planalto, o decreto que regulamenta a TV 3.0, a nova gera\u00e7\u00e3o da televis\u00e3o aberta e gratuita brasileira. De acordo com o Minist\u00e9rio das Comunica\u00e7\u00f5es<\/a>, a tecnologia vai revolucionar a forma como os brasileiros assistem TV.<\/p>\n

“Com mais interatividade, qualidade de som, imagem superior e maior integra\u00e7\u00e3o com a internet, o novo sistema moderniza o setor e coloca o pa\u00eds na vanguarda da radiodifus\u00e3o mundial”, destacou a pasta.<\/p>\n

LEIA: Nano Banana surge como aposta do Google contra o Photoshop<\/strong><\/a><\/p>\n

Apontada como \u201ca televis\u00e3o do futuro\u201d, a TV 3.0 integra servi\u00e7os de internet (broadband) \u00e0 transmiss\u00e3o tradicional (broadcast), permitindo que os telespectadores interajam com parte da programa\u00e7\u00e3o, tenham acesso a conte\u00fados extras e at\u00e9 a realiza\u00e7\u00e3o de compras diretamente pelo controle remoto.<\/p>\n

A escolha do padr\u00e3o t\u00e9cnico ATSC 3.0 j\u00e1 havia sido recomendada pelo F\u00f3rum do Sistema Brasileiro de Televis\u00e3o Digital (SBTVD) no ano passado e deve ser confirmada pelo decreto presidencial. A implementa\u00e7\u00e3o ser\u00e1 gradual, come\u00e7ando pelas grandes cidades, com expectativa de que parte da popula\u00e7\u00e3o j\u00e1 utilize o novo sistema durante a Copa do Mundo de 2026.<\/p>\n

Segundo Raymundo Barros, diretor de Estrat\u00e9gia de Tecnologia da Globo e presidente do F\u00f3rum SBTVD, a novidade representa mais do que uma atualiza\u00e7\u00e3o tecnol\u00f3gica. “A TV 3.0 simboliza a renova\u00e7\u00e3o de um compromisso hist\u00f3rico da radiodifus\u00e3o com a informa\u00e7\u00e3o, a cultura e a \u00e9tica”, afirmou em entrevista \u00e0 Ag\u00eancia Brasil.<\/p>\n

Interatividade e protagonismo<\/strong><\/p>\n

Entre as inova\u00e7\u00f5es, destaca-se a interface baseada em aplicativos, que devolver\u00e1 protagonismo \u00e0 TV aberta dentro das SmartTVs. Isso inclui a manuten\u00e7\u00e3o do h\u00e1bito de \u201czapeamento\u201d, mas em formato digital, com troca r\u00e1pida entre aplicativos das emissoras.<\/p>\n

Para o professor Marcelo Moreno, da Universidade Federal de Juiz de Fora (UFJF), o modelo d\u00e1 nova visibilidade \u00e0 TV aberta. \u201cEsse modelo devolve visibilidade \u00e0 TV aberta nos receptores e abre espa\u00e7o para interatividade, personaliza\u00e7\u00e3o e integra\u00e7\u00e3o com servi\u00e7os de internet\u201d, afirmou.<\/p>\n

J\u00e1 o engenheiro Guido Lemos, da Universidade Federal da Para\u00edba (UFPB), avalia que a TV 3.0 pode recuperar a relev\u00e2ncia da TV aberta diante do avan\u00e7o dos servi\u00e7os de streaming. Novos aparelhos dever\u00e3o trazer os canais abertos em destaque j\u00e1 na tela inicial, algo que hoje n\u00e3o ocorre nas SmartTVs, que privilegiam aplicativos de plataformas sob demanda.<\/p>\n

Comunica\u00e7\u00e3o p\u00fablica e servi\u00e7os digitais<\/strong><\/p>\n

No campo p\u00fablico, a TV 3.0 trar\u00e1 a Plataforma Comum de Comunica\u00e7\u00e3o P\u00fablica, que integrar\u00e1 canais como TV Brasil e Canal Gov, al\u00e9m da Rede Legislativa. Os aplicativos dessas emissoras oferecer\u00e3o tanto programa\u00e7\u00e3o linear quanto conte\u00fados sob demanda, fortalecendo a comunica\u00e7\u00e3o institucional e ampliando o acesso a servi\u00e7os do Governo Digital.<\/p>\n

Segundo Carlos Neiva, da Associa\u00e7\u00e3o Brasileira de Televis\u00f5es e R\u00e1dios Legislativas (Astral), a novidade garante maior integra\u00e7\u00e3o entre Estado e cidad\u00e3o. \u201cN\u00e3o ser\u00e3o mais apenas canais, mas aplicativos. Esses aplicativos ter\u00e3o n\u00e3o apenas o conte\u00fado linear, mas tamb\u00e9m o conte\u00fado por demanda, personificado.\u201d<\/p>\n

Desafios de implementa\u00e7\u00e3o<\/strong><\/p>\n

Apesar do potencial, a implanta\u00e7\u00e3o da TV 3.0 enfrenta desafios. Entre eles, os custos de migra\u00e7\u00e3o para as emissoras, a necessidade de aquisi\u00e7\u00e3o de conversores e receptores por parte dos usu\u00e1rios e a desigualdade no acesso \u00e0 internet de qualidade.<\/p>\n

De acordo com o Cetic.br, apenas 22% dos brasileiros com 10 anos ou mais possuem condi\u00e7\u00f5es satisfat\u00f3rias de conectividade. A desigualdade \u00e9 marcada: enquanto 73% da classe A est\u00e1 conectada, apenas 3% da popula\u00e7\u00e3o das classes D e E t\u00eam acesso adequado.<\/p>\n

(Com informa\u00e7\u00f5es de Ag\u00eancia Brasil)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik\/stokkurs)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nova gera\u00e7\u00e3o do sistema une transmiss\u00e3o tradicional e internet, oferecendo mais interatividade, novos servi\u00e7os e personaliza\u00e7\u00e3o<\/p>","protected":false},"author":10,"featured_media":11281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[13],"class_list":["post-11280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ti","tag-sindical"],"yoast_head":"\nTV 3.0 chega ao Brasil e promete transformar experi\u00eancia da TV aberta - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV 3.0 chega ao Brasil e promete transformar experi\u00eancia da TV aberta - FENATI\" \/>\n<meta property=\"og:description\" content=\"Nova gera\u00e7\u00e3o do sistema une transmiss\u00e3o tradicional e internet, oferecendo mais interatividade, novos servi\u00e7os e personaliza\u00e7\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/tv-3-0-brasil-transformar-experiencia-tv-aberta\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T11:56:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T15:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/08\/design-sem-nome-55.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Stoever\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Stoever\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/tv-3-0-brasil-transformar-experiencia-tv-aberta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/tv-3-0-brasil-transformar-experiencia-tv-aberta\\\/\"},\"author\":{\"name\":\"Julia Stoever\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/5b0800dda1ad08bac67cec5eacddc965\"},\"headline\":\"TV 3.0 chega ao Brasil e promete transformar experi\u00eancia da TV aberta\",\"datePublished\":\"2025-08-28T11:56:17+00:00\",\"dateModified\":\"2025-08-28T15:16:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/tv-3-0-brasil-transformar-experiencia-tv-aberta\\\/\"},\"wordCount\":650,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/tv-3-0-brasil-transformar-experiencia-tv-aberta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/design-sem-nome-55.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"TI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/tv-3-0-brasil-transformar-experiencia-tv-aberta\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/tv-3-0-brasil-transformar-experiencia-tv-aberta\\\/\",\"name\":\"TV 3.0 chega ao Brasil e promete transformar experi\u00eancia da TV aberta - 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