{"id":12484,"date":"2025-10-10T10:26:43","date_gmt":"2025-10-10T13:26:43","guid":{"rendered":"https:\/\/fenati.org.br\/?p=12484"},"modified":"2025-10-10T13:56:50","modified_gmt":"2025-10-10T16:56:50","slug":"preco-internet-movel-12-custa-media-r-619-gb","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/preco-internet-movel-12-custa-media-r-619-gb\/","title":{"rendered":"Pre\u00e7o da internet m\u00f3vel sobe 12% e custa em m\u00e9dia R$ 6,19 por GB"},"content":{"rendered":"<p><strong>Internet m\u00f3vel &#8211;<\/strong> O pre\u00e7o m\u00e9dio do <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Gigabyte_Technology\" target=\"_blank\" rel=\"noopener\">gigabyte<\/a> de internet m\u00f3vel voltou a subir no Brasil, chegando a R$ 6,19 no segundo trimestre de 2025, um aumento de 12,34% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2024, quando o valor era de R$ 5,51. As informa\u00e7\u00f5es s\u00e3o do Panorama Econ\u00f4mico-Financeiro de Telecomunica\u00e7\u00f5es, divulgado pela Anatel.<\/p>\n<p>Esta \u00e9 a quinta alta consecutiva registrada no Servi\u00e7o M\u00f3vel Pessoal (SMP), ap\u00f3s um ciclo de redu\u00e7\u00e3o de pre\u00e7os entre 2021 e 2024. No primeiro trimestre deste ano, o valor m\u00e9dio do GB j\u00e1 era de R$ 6,13, confirmando a tend\u00eancia de encarecimento.<\/p>\n<p><a href=\"https:\/\/fenati.org.br\/maioria-brasileiros-30-minutos-trajeto-trabalho\/\" target=\"_blank\" rel=\"noopener\"><strong>LEIA: Maioria dos brasileiros gasta menos de 30 minutos no trajeto at\u00e9 o trabalho<\/strong><\/a><\/p>\n<p>Por outro lado, o consumo m\u00e9dio de dados m\u00f3veis diminuiu. Segundo o levantamento, cada usu\u00e1rio utilizou 5,56 GB no segundo trimestre de 2025, uma queda de 1,25% em rela\u00e7\u00e3o aos 5,63 GB registrados no mesmo per\u00edodo do ano anterior.<\/p>\n<p>Em contrapartida, as receitas das operadoras continuaram em alta. A receita m\u00e9dia por usu\u00e1rio (ARPU) total do SMP alcan\u00e7ou R$ 32,73, enquanto o valor espec\u00edfico para o pacote de dados subiu para R$ 27,75. O c\u00e1lculo do pre\u00e7o por GB, segundo a Anatel, leva em conta a receita total dividida pelo tr\u00e1fego total de dados, e n\u00e3o o valor dos planos contratados pelos consumidores.<\/p>\n<p><strong>Banda larga fixa segue em sentido oposto<\/strong><\/p>\n<p>Enquanto a internet m\u00f3vel encarece, a banda larga fixa registra movimento inverso. O pre\u00e7o m\u00e9dio do gigabyte no Servi\u00e7o de Comunica\u00e7\u00e3o Multim\u00eddia (SCM) caiu para R$ 0,25, uma redu\u00e7\u00e3o de 17,71% em um ano.<\/p>\n<p>O consumo de dados nas resid\u00eancias, por sua vez, aumentou 18,36%, chegando a 385 GB por domic\u00edlio no segundo trimestre de 2025. A receita m\u00e9dia por usu\u00e1rio de banda larga fixa ficou em R$ 95,61.<\/p>\n<p>A Anatel aponta que o mercado de SCM \u00e9 mais competitivo e pulverizado. No segundo trimestre deste ano, 56% das operadoras de internet fixa eram de pequeno porte, cen\u00e1rio bem diferente da telefonia m\u00f3vel, dominada por Claro, Vivo e Tim, que juntas concentram 95% do mercado.<\/p>\n<p>Telefonia m\u00f3vel mais lucrativa<\/p>\n<p>Mesmo com queda no consumo, a telefonia m\u00f3vel segue como o segmento mais rent\u00e1vel das telecomunica\u00e7\u00f5es. A Receita Operacional L\u00edquida (ROL) do SMP atingiu R$ 23,84 bilh\u00f5es no segundo trimestre de 2025, mantendo curva de crescimento e representando a maior fatia do setor.<\/p>\n<p>J\u00e1 a receita do SCM (banda larga fixa) permaneceu est\u00e1vel, em R$ 6,82 bilh\u00f5es, enquanto os servi\u00e7os mais antigos continuam em decl\u00ednio. A telefonia fixa (STFC) registrou receita de R$ 1,77 bilh\u00e3o, e a TV por assinatura (SeAC), R$ 1,48 bilh\u00e3o.<\/p>\n<p><em><strong>(Com informa\u00e7\u00f5es de Tecnoblog)<\/strong><\/em><br \/>\n<em><strong>(Foto: Reprodu\u00e7\u00e3o\/Freepik\/snowing)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Relat\u00f3rio da Anatel aponta que brasileiros est\u00e3o consumindo menos internet m\u00f3vel e pagando mais caro por GB<\/p>","protected":false},"author":10,"featured_media":12485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[13],"class_list":["post-12484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-sindical"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre\u00e7o da internet m\u00f3vel sobe 12% e custa em m\u00e9dia R$ 6,19 por GB - 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