{"id":12642,"date":"2025-10-15T15:18:23","date_gmt":"2025-10-15T18:18:23","guid":{"rendered":"https:\/\/fenati.org.br\/?p=12642"},"modified":"2025-10-15T16:36:26","modified_gmt":"2025-10-15T19:36:26","slug":"google-reformula-area-anuncios-pagina-buscas","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/google-reformula-area-anuncios-pagina-buscas\/","title":{"rendered":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas"},"content":{"rendered":"

Google –<\/strong> O Google anunciou uma reformula\u00e7\u00e3o na forma como exibe an\u00fancios em sua p\u00e1gina de buscas. Os links patrocinados passam agora a ser agrupados em um bloco exclusivo, intitulado \u201cResultados patrocinados\u201d, posicionado no topo dos resultados.<\/p>\n

Segundo a empresa, a atualiza\u00e7\u00e3o pretende tornar mais n\u00edtida a diferen\u00e7a entre conte\u00fados pagos e org\u00e2nicos, al\u00e9m de aprimorar a experi\u00eancia de navega\u00e7\u00e3o. Essa nova \u00e1rea ter\u00e1 o mesmo tamanho dos blocos de an\u00fancios anteriores e exibir\u00e1 at\u00e9 quatro links simult\u00e2neos. Usu\u00e1rios poder\u00e3o ocultar a se\u00e7\u00e3o ao rolar a tela, por meio de um bot\u00e3o espec\u00edfico.<\/p>\n

LEIA: Limitar uso do celular \u00e0 noite ajuda jovens a dormir melhor e ter mais foco<\/strong><\/a><\/p>\n

Em alguns casos, o Google indicou que o bloco poder\u00e1 aparecer acima ou abaixo dos resumos gerados por intelig\u00eancia artificial<\/a> (AI Overviews), ferramenta que vem sendo expandida desde o in\u00edcio de 2024.<\/p>\n

O que muda?<\/h4>\n

De acordo com o Google, o novo formato foi criado para \u201cajudar as pessoas a navegar pelo topo da p\u00e1gina com mais facilidade\u201d. A reformula\u00e7\u00e3o faz parte de um conjunto de ajustes visuais no buscador, motivados pelo comportamento recente dos usu\u00e1rios \u2014 que t\u00eam rolado rapidamente a p\u00e1gina para evitar trechos com IA ou publicidade.<\/p>\n

A proposta \u00e9 manter os an\u00fancios em um espa\u00e7o mais discreto, mas claramente identificado, evitando confus\u00e3o entre resultados patrocinados e org\u00e2nicos. Ainda assim, a empresa confirma que os an\u00fancios continuar\u00e3o presentes tanto no in\u00edcio quanto no final da p\u00e1gina. O novo bloco s\u00f3 poder\u00e1 ser ocultado ap\u00f3s ser completamente exibido na tela.<\/p>\n

A disposi\u00e7\u00e3o dos an\u00fancios em rela\u00e7\u00e3o aos resultados org\u00e2nicos e aos resumos de IA deve impactar o n\u00famero de cliques e o tempo de perman\u00eancia dos usu\u00e1rios. Segundo comunicado oficial, a mudan\u00e7a j\u00e1 come\u00e7ou a ser implementada mundialmente, tanto em desktops quanto em dispositivos m\u00f3veis.<\/p>\n

(Com informa\u00e7\u00f5es de TecnoBlog)<\/strong><\/em>
\n(Foto: Freepik\/Reprodu\u00e7\u00e3o\/vivekshaju28)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

De acordo com a empresa, novo formato foi criado para \u201cajudar as pessoas a navegar pelo topo da p\u00e1gina com mais facilidade\u201d<\/p>","protected":false},"author":11,"featured_media":12643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[13],"class_list":["post-12642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ti","tag-sindical"],"yoast_head":"\nGoogle reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas - FENATI\" \/>\n<meta property=\"og:description\" content=\"De acordo com a empresa, novo formato foi criado para \u201cajudar as pessoas a navegar pelo topo da p\u00e1gina com mais facilidade\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/google-reformula-area-anuncios-pagina-buscas\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T18:18:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T19:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-2025-10-15t151626888.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caio Simidzu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caio Simidzu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/\"},\"author\":{\"name\":\"Caio Simidzu\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/966badfad0bf2512a372e082dc1c783e\"},\"headline\":\"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas\",\"datePublished\":\"2025-10-15T18:18:23+00:00\",\"dateModified\":\"2025-10-15T19:36:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-2025-10-15t151626888.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"TI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/\",\"name\":\"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas - FENATI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-2025-10-15t151626888.jpg\",\"datePublished\":\"2025-10-15T18:18:23+00:00\",\"dateModified\":\"2025-10-15T19:36:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-2025-10-15t151626888.jpg\",\"contentUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-2025-10-15t151626888.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-reformula-area-anuncios-pagina-buscas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#website\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\",\"name\":\"FEITTINF\",\"description\":\"Federa\u00e7\u00e3o Nacional dos Trabalhadores em Tecnologia da\u00a0Informa\u00e7\u00e3o\",\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/homolog.fenati.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\",\"name\":\"FEITTINF\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_300x50.png\",\"contentUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_300x50.png\",\"width\":350,\"height\":50,\"caption\":\"FEITTINF\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/feittinf\",\"https:\\\/\\\/x.com\\\/FederacaoTiBR\",\"https:\\\/\\\/www.instagram.com\\\/feittinf\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/966badfad0bf2512a372e082dc1c783e\",\"name\":\"Caio Simidzu\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/en\\\/author\\\/caio-simidzu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas - FENATI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas - FENATI","og_description":"De acordo com a empresa, novo formato foi criado para \u201cajudar as pessoas a navegar pelo topo da p\u00e1gina com mais facilidade\u201d","og_url":"https:\/\/homolog.fenati.org.br\/en\/google-reformula-area-anuncios-pagina-buscas\/","og_site_name":"FENATI","article_publisher":"https:\/\/www.facebook.com\/feittinf","article_published_time":"2025-10-15T18:18:23+00:00","article_modified_time":"2025-10-15T19:36:26+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-2025-10-15t151626888.jpg","type":"image\/jpeg"}],"author":"Caio Simidzu","twitter_card":"summary_large_image","twitter_creator":"@FederacaoTiBR","twitter_site":"@FederacaoTiBR","twitter_misc":{"Written by":"Caio Simidzu","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#article","isPartOf":{"@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/"},"author":{"name":"Caio Simidzu","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/person\/966badfad0bf2512a372e082dc1c783e"},"headline":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas","datePublished":"2025-10-15T18:18:23+00:00","dateModified":"2025-10-15T19:36:26+00:00","mainEntityOfPage":{"@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/"},"wordCount":357,"publisher":{"@id":"https:\/\/homolog.fenati.org.br\/#organization"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#primaryimage"},"thumbnailUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-2025-10-15t151626888.jpg","keywords":["sindical"],"articleSection":["TI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/","url":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/","name":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas - FENATI","isPartOf":{"@id":"https:\/\/homolog.fenati.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#primaryimage"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#primaryimage"},"thumbnailUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-2025-10-15t151626888.jpg","datePublished":"2025-10-15T18:18:23+00:00","dateModified":"2025-10-15T19:36:26+00:00","breadcrumb":{"@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#primaryimage","url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-2025-10-15t151626888.jpg","contentUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-2025-10-15t151626888.jpg","width":1200,"height":630,"caption":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas"},{"@type":"BreadcrumbList","@id":"https:\/\/homolog.fenati.org.br\/google-reformula-area-anuncios-pagina-buscas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/homolog.fenati.org.br\/"},{"@type":"ListItem","position":2,"name":"Google reformula \u00e1rea de an\u00fancios na p\u00e1gina de buscas"}]},{"@type":"WebSite","@id":"https:\/\/homolog.fenati.org.br\/#website","url":"https:\/\/homolog.fenati.org.br\/","name":"FEITTINF","description":"Federa\u00e7\u00e3o Nacional dos Trabalhadores em Tecnologia da\u00a0Informa\u00e7\u00e3o","publisher":{"@id":"https:\/\/homolog.fenati.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/homolog.fenati.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/homolog.fenati.org.br\/#organization","name":"FEITTINF","url":"https:\/\/homolog.fenati.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2023\/08\/logo_300x50.png","contentUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2023\/08\/logo_300x50.png","width":350,"height":50,"caption":"FEITTINF"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/feittinf","https:\/\/x.com\/FederacaoTiBR","https:\/\/www.instagram.com\/feittinf\/"]},{"@type":"Person","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/person\/966badfad0bf2512a372e082dc1c783e","name":"Caio Simidzu","url":"https:\/\/homolog.fenati.org.br\/en\/author\/caio-simidzu\/"}]}},"_links":{"self":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/12642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/comments?post=12642"}],"version-history":[{"count":1,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/12642\/revisions"}],"predecessor-version":[{"id":12644,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/12642\/revisions\/12644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/media\/12643"}],"wp:attachment":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/media?parent=12642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/categories?post=12642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/tags?post=12642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}