{"id":12671,"date":"2025-10-16T10:50:49","date_gmt":"2025-10-16T13:50:49","guid":{"rendered":"https:\/\/fenati.org.br\/?p=12671"},"modified":"2025-10-17T15:20:34","modified_gmt":"2025-10-17T18:20:34","slug":"multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\/","title":{"rendered":"Multa da Anatel ao Mercado Livre passa de R$ 2,6 mil para R$ 6 milh\u00f5es ap\u00f3s empresa recorrer"},"content":{"rendered":"

Anatel –<\/strong> A Ag\u00eancia Nacional de Telecomunica\u00e7\u00f5es (Anatel)<\/a> aplicou uma multa de R$ 6,27 milh\u00f5es ao Mercado Livre por permitir a venda de produtos n\u00e3o homologados em sua plataforma. O valor foi definido ap\u00f3s an\u00e1lise de recursos apresentados pela empresa, que inicialmente havia sido multada em R$ 2,6 mil.<\/p>\n

A decis\u00e3o foi tomada em reuni\u00e3o do Conselho Diretor da Anatel, marcada por debates entre os conselheiros e a defesa do e-commerce. O advogado da companhia, Tom\u00e1s Felipe Paiva, afirmou que o \u00f3rg\u00e3o teria criado uma \u201cfalsa narrativa\u201d sobre a falta de coopera\u00e7\u00e3o da empresa, ressaltando que o Mercado Livre vem atuando voluntariamente para impedir a comercializa\u00e7\u00e3o de equipamentos irregulares, como TV boxes e bloqueadores de sinal.<\/p>\n

LEIA: Criminosos usam falsa vaga no Google para invadir sistemas corporativos<\/strong><\/a><\/p>\n

Segundo a defesa, a plataforma removeu 6,8 milh\u00f5es de an\u00fancios irregulares no primeiro semestre deste ano, sendo 98,9% identificados automaticamente por algoritmos. Ainda assim, o relator do caso, Octavio Penna Pieranti, manteve a penalidade, destacando que o marketplace tem responsabilidade sobre as vendas feitas por terceiros e que o c\u00e1lculo da multa foi baseado em dados fornecidos pela pr\u00f3pria empresa.<\/p>\n

A Anatel refor\u00e7ou que continuar\u00e1 intensificando a fiscaliza\u00e7\u00e3o de produtos de telecomunica\u00e7\u00f5es vendidos online. Desde 2021, o \u00f3rg\u00e3o vem adotando medidas mais rigorosas contra plataformas que comercializam itens sem homologa\u00e7\u00e3o \u2013 o que inclui a possibilidade de multas de at\u00e9 R$ 50 milh\u00f5es e, em casos graves, a suspens\u00e3o das opera\u00e7\u00f5es.<\/p>\n

Em nota, o Mercado Livre afirmou que analisa a decis\u00e3o e estuda recorrer judicialmente. Para a empresa, o processo apresenta falhas procedimentais e o aumento da multa foi desproporcional. Tamb\u00e9m criticou o que chamou de falta de isonomia entre os marketplaces, alegando que concorrentes como Shopee, Americanas e Amazon receberam tratamentos mais brandos em situa\u00e7\u00f5es semelhantes.<\/p>\n

(Com informa\u00e7\u00f5es de Tecmundo)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Plataforma \u00e9 acusada de comercializar itens n\u00e3o homologados, o que pode render multas de at\u00e9 %$ 50 milh\u00f5es<\/p>","protected":false},"author":6,"featured_media":12672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[13],"class_list":["post-12671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-sindical"],"yoast_head":"\nMulta da Anatel ao Mercado Livre passa de R$ 2,6 mil para R$ 6 milh\u00f5es ap\u00f3s empresa recorrer - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multa da Anatel ao Mercado Livre passa de R$ 2,6 mil para R$ 6 milh\u00f5es ap\u00f3s empresa recorrer - FENATI\" \/>\n<meta property=\"og:description\" content=\"Plataforma \u00e9 acusada de comercializar itens n\u00e3o homologados, o que pode render multas de at\u00e9 %$ 50 milh\u00f5es\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T13:50:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T18:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pixel Desenvolvimento\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pixel Desenvolvimento\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\\\/\"},\"author\":{\"name\":\"Pixel Desenvolvimento\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/c5452475dc8a2840f9d7c9952837cbae\"},\"headline\":\"Multa da Anatel ao Mercado Livre passa de R$ 2,6 mil para R$ 6 milh\u00f5es ap\u00f3s empresa recorrer\",\"datePublished\":\"2025-10-16T13:50:49+00:00\",\"dateModified\":\"2025-10-17T18:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\\\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/multa-anatel-mercado-livre-passa-de-r-26-mil-para-r-6-milhoes\\\/\",\"name\":\"Multa da Anatel ao Mercado Livre passa de R$ 2,6 mil para R$ 6 milh\u00f5es ap\u00f3s empresa recorrer - 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