{"id":12710,"date":"2025-10-17T09:51:27","date_gmt":"2025-10-17T12:51:27","guid":{"rendered":"https:\/\/fenati.org.br\/?p=12710"},"modified":"2025-10-17T15:07:52","modified_gmt":"2025-10-17T18:07:52","slug":"aplicativo-mensagens-indiano-lideranca-whatsapp","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/aplicativo-mensagens-indiano-lideranca-whatsapp\/","title":{"rendered":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp"},"content":{"rendered":"

WhatsApp –<\/strong> Voc\u00ea j\u00e1 ouviu falar do Arattai? Lan\u00e7ado em 2021, o aplicativo de mensagens desenvolvido pela empresa de tecnologia indiana Zoho vem ganhando popularidade nas \u00faltimas semanas. Segundo a companhia, foram sete milh\u00f5es de downloads apenas nos \u00faltimos sete dias, um crescimento impulsionado por uma estrat\u00e9gia do governo indiano de incentivar o uso de tecnologias nacionais.<\/p>\n

No in\u00edcio de outubro, o ministro da Educa\u00e7\u00e3o da \u00cdndia, Dharmendra Pradhan, publicou no X (antigo Twitter) uma mensagem pedindo para que as pessoas utilizem \u201caplicativos feitos na \u00cdndia para se manterem conectadas\u201d. Desde ent\u00e3o, outros ministros e l\u00edderes empresariais tamb\u00e9m aderiram \u00e0 campanha, refor\u00e7ando o apelo patri\u00f3tico em torno do Arattai.<\/p>\n

LEIA: Embraer fecha contrato bilion\u00e1rio com companhia a\u00e9rea holandesa<\/strong><\/a><\/p>\n

A Zoho reconhece que o apoio do governo contribuiu diretamente para o aumento repentino nos downloads. Apesar disso, o aplicativo ainda est\u00e1 longe dos 500 milh\u00f5es de usu\u00e1rios mensais ativos do WhatsApp<\/a> no pa\u00eds. O objetivo, contudo, \u00e9 claro: tentar competir com a ferramenta da Meta e conquistar espa\u00e7o no mercado dominado por ela.<\/p>\n

O Arattai oferece recursos semelhantes ao WhatsApp, como envio de mensagens e chamadas de voz e v\u00eddeo. Muitos usu\u00e1rios elogiaram sua interface e design, considerados intuitivos e modernos. Ainda assim, especialistas apontam desafios importantes para o futuro da plataforma.<\/p>\n

De acordo com o escritor e analista de tecnologia Prasanto K Roy, ser\u00e1 dif\u00edcil superar a base de usu\u00e1rios do WhatsApp, sobretudo porque o app da Meta j\u00e1 abriga um grande n\u00famero de empresas e servi\u00e7os governamentais.<\/p>\n

Outro ponto sens\u00edvel \u00e9 a privacidade de dados. Embora o Arattai ofere\u00e7a criptografia de ponta a ponta para chamadas de voz e v\u00eddeo, esse recurso ainda n\u00e3o se estende \u00e0s mensagens de texto, o que gera desconfian\u00e7a entre parte dos usu\u00e1rios. O governo, por sua vez, busca estabelecer rastreabilidade das mensagens alegando motivos de seguran\u00e7a, o que \u00e9 vi\u00e1vel sem criptografia total, mas coloca em risco a privacidade das comunica\u00e7\u00f5es pessoais, segundo Shashidhar KJ, editor do portal MediaNama.<\/p>\n

(Com informa\u00e7\u00f5es de Olhar Digital)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik\/Graphix Seeker)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Impulsionado por campanha do governo, Arattai conquistou milh\u00f5es de novos usu\u00e1rios na \u00cdndia em poucos dias<\/p>","protected":false},"author":10,"featured_media":12711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[13],"class_list":["post-12710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ti","tag-sindical"],"yoast_head":"\nAplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp - FENATI\" \/>\n<meta property=\"og:description\" content=\"Impulsionado por campanha do governo, Arattai conquistou milh\u00f5es de novos usu\u00e1rios na \u00cdndia em poucos dias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/aplicativo-mensagens-indiano-lideranca-whatsapp\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T12:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T18:07:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Stoever\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Stoever\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/\"},\"author\":{\"name\":\"Julia Stoever\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/5b0800dda1ad08bac67cec5eacddc965\"},\"headline\":\"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp\",\"datePublished\":\"2025-10-17T12:51:27+00:00\",\"dateModified\":\"2025-10-17T18:07:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/\"},\"wordCount\":372,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-19.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"TI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/\",\"name\":\"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp - FENATI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-19.jpg\",\"datePublished\":\"2025-10-17T12:51:27+00:00\",\"dateModified\":\"2025-10-17T18:07:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-19.jpg\",\"contentUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/design-sem-nome-19.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/aplicativo-mensagens-indiano-lideranca-whatsapp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#website\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\",\"name\":\"FEITTINF\",\"description\":\"Federa\u00e7\u00e3o Nacional dos Trabalhadores em Tecnologia da\u00a0Informa\u00e7\u00e3o\",\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/homolog.fenati.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\",\"name\":\"FEITTINF\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_300x50.png\",\"contentUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_300x50.png\",\"width\":350,\"height\":50,\"caption\":\"FEITTINF\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/feittinf\",\"https:\\\/\\\/x.com\\\/FederacaoTiBR\",\"https:\\\/\\\/www.instagram.com\\\/feittinf\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/5b0800dda1ad08bac67cec5eacddc965\",\"name\":\"Julia Stoever\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/en\\\/author\\\/julia-stoever\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp - FENATI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp - FENATI","og_description":"Impulsionado por campanha do governo, Arattai conquistou milh\u00f5es de novos usu\u00e1rios na \u00cdndia em poucos dias","og_url":"https:\/\/homolog.fenati.org.br\/en\/aplicativo-mensagens-indiano-lideranca-whatsapp\/","og_site_name":"FENATI","article_publisher":"https:\/\/www.facebook.com\/feittinf","article_published_time":"2025-10-17T12:51:27+00:00","article_modified_time":"2025-10-17T18:07:52+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-19.jpg","type":"image\/jpeg"}],"author":"Julia Stoever","twitter_card":"summary_large_image","twitter_creator":"@FederacaoTiBR","twitter_site":"@FederacaoTiBR","twitter_misc":{"Written by":"Julia Stoever","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#article","isPartOf":{"@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/"},"author":{"name":"Julia Stoever","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/person\/5b0800dda1ad08bac67cec5eacddc965"},"headline":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp","datePublished":"2025-10-17T12:51:27+00:00","dateModified":"2025-10-17T18:07:52+00:00","mainEntityOfPage":{"@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/"},"wordCount":372,"publisher":{"@id":"https:\/\/homolog.fenati.org.br\/#organization"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#primaryimage"},"thumbnailUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-19.jpg","keywords":["sindical"],"articleSection":["TI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/","url":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/","name":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp - FENATI","isPartOf":{"@id":"https:\/\/homolog.fenati.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#primaryimage"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#primaryimage"},"thumbnailUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-19.jpg","datePublished":"2025-10-17T12:51:27+00:00","dateModified":"2025-10-17T18:07:52+00:00","breadcrumb":{"@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#primaryimage","url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-19.jpg","contentUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/10\/design-sem-nome-19.jpg","width":1200,"height":630,"caption":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp"},{"@type":"BreadcrumbList","@id":"https:\/\/homolog.fenati.org.br\/aplicativo-mensagens-indiano-lideranca-whatsapp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/homolog.fenati.org.br\/"},{"@type":"ListItem","position":2,"name":"Aplicativo de mensagens indiano desafia lideran\u00e7a do WhatsApp"}]},{"@type":"WebSite","@id":"https:\/\/homolog.fenati.org.br\/#website","url":"https:\/\/homolog.fenati.org.br\/","name":"FEITTINF","description":"Federa\u00e7\u00e3o Nacional dos Trabalhadores em Tecnologia da\u00a0Informa\u00e7\u00e3o","publisher":{"@id":"https:\/\/homolog.fenati.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/homolog.fenati.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/homolog.fenati.org.br\/#organization","name":"FEITTINF","url":"https:\/\/homolog.fenati.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2023\/08\/logo_300x50.png","contentUrl":"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2023\/08\/logo_300x50.png","width":350,"height":50,"caption":"FEITTINF"},"image":{"@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/feittinf","https:\/\/x.com\/FederacaoTiBR","https:\/\/www.instagram.com\/feittinf\/"]},{"@type":"Person","@id":"https:\/\/homolog.fenati.org.br\/#\/schema\/person\/5b0800dda1ad08bac67cec5eacddc965","name":"Julia Stoever","url":"https:\/\/homolog.fenati.org.br\/en\/author\/julia-stoever\/"}]}},"_links":{"self":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/12710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/comments?post=12710"}],"version-history":[{"count":1,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/12710\/revisions"}],"predecessor-version":[{"id":12712,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/posts\/12710\/revisions\/12712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/media\/12711"}],"wp:attachment":[{"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/media?parent=12710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/categories?post=12710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog.fenati.org.br\/en\/wp-json\/wp\/v2\/tags?post=12710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}