{"id":14092,"date":"2025-12-16T17:16:23","date_gmt":"2025-12-16T20:16:23","guid":{"rendered":"https:\/\/fenati.org.br\/?p=14092"},"modified":"2025-12-17T10:27:17","modified_gmt":"2025-12-17T13:27:17","slug":"crise-dos-chips-ameaca-evolucao-smartphone-pcs","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\/","title":{"rendered":"Crise dos chips amea\u00e7a evolu\u00e7\u00e3o e pre\u00e7os de smartphones e PCs a partir de 2026"},"content":{"rendered":"

Crise dos chips –<\/strong> O mercado de eletr\u00f4nicos de consumo deve enfrentar um cen\u00e1rio mais restritivo a partir de 2026. Al\u00e9m de pre\u00e7os mais elevados, celulares, notebooks e computadores podem apresentar estagna\u00e7\u00e3o \u2013 ou at\u00e9 retrocesso \u2013 em suas especifica\u00e7\u00f5es t\u00e9cnicas. A proje\u00e7\u00e3o aparece em um relat\u00f3rio da consultoria TrendForce, que aponta uma alta cont\u00ednua no custo dos chips de mem\u00f3ria DRAM e NAND ao longo do primeiro semestre do pr\u00f3ximo ano.<\/p>\n

Segundo a an\u00e1lise, o aumento no pre\u00e7o dos componentes j\u00e1 for\u00e7a fabricantes globais a rever estrat\u00e9gias para preservar margens de lucro. A resposta da ind\u00fastria tende a seguir dois caminhos principais: aparelhos mais caros nas prateleiras e cortes nas configura\u00e7\u00f5es de hardware<\/a>.<\/p>\n

LEIA: Quase colis\u00e3o no espa\u00e7o exp\u00f5e riscos do tr\u00e1fego intenso em \u00f3rbita baixa<\/strong><\/a><\/p>\n

Ao mesmo tempo, a expectativa de crescimento nas remessas de dispositivos foi revisada para baixo, j\u00e1 que parte da capacidade de produ\u00e7\u00e3o est\u00e1 sendo direcionada \u00e0 forte demanda por servidores de intelig\u00eancia artificial.<\/p>\n

Na internet, esse cen\u00e1rio de escassez e encarecimento passou a ser chamado de \u201cRAMagedom\u201d, uma refer\u00eancia ao temor de que comprar um novo smartphone ou montar um computador volte a se tornar invi\u00e1vel para muitos consumidores, em um movimento que lembra os gargalos enfrentados ap\u00f3s a pandemia.<\/p>\n

Smartphones mais caros e com menos mem\u00f3ria<\/strong><\/p>\n

O impacto mais imediato deve ser sentido nos smartphones de entrada e intermedi\u00e1rios. O relat\u00f3rio indica que a expans\u00e3o da mem\u00f3ria RAM, observada nos \u00faltimos anos, deve perder for\u00e7a rapidamente. No segmento intermedi\u00e1rio, modelos com 12 GB de RAM tendem a se tornar raros ou restritos \u00e0s linhas premium. J\u00e1 nos aparelhos b\u00e1sicos, a press\u00e3o de custos pode levar a um retorno ao padr\u00e3o de 4 GB de RAM, revertendo avan\u00e7os recentes.<\/p>\n

At\u00e9 pouco tempo, modelos acess\u00edveis como Galaxy A16 5G e Poco C75 j\u00e1 apareciam em vers\u00f5es com mais de 6 GB de RAM, mesmo em faixas de pre\u00e7o abaixo de R$ 1.700. Esse movimento, no entanto, pode n\u00e3o se sustentar.<\/p>\n

No Brasil, a Samsung estima reajustes entre 10% e 20% nos pre\u00e7os de smartphones das linhas b\u00e1sicas e intermedi\u00e1rias. Mesmo no topo de linha, a transi\u00e7\u00e3o para 16 GB de RAM deve perder ritmo. A consultoria destaca que a mem\u00f3ria passou a representar uma parcela cada vez maior do custo total de produ\u00e7\u00e3o, afetando inclusive empresas com margens mais confort\u00e1veis, como a Apple.<\/p>\n

A consultoria Counterpoint Research tamb\u00e9m revisou suas proje\u00e7\u00f5es e agora estima uma queda de 2,1% nas remessas globais de smartphones em 2026. Com a mem\u00f3ria mais cara, os pre\u00e7os sobem e a demanda tende a recuar.<\/p>\n

O segmento de entrada deve ser o mais afetado. Marcas chinesas que operam com margens reduzidas, como Honor, Oppo e Vivo Mobile (Jovi no Brasil), podem registrar quedas mais acentuadas nas vendas em rela\u00e7\u00e3o \u00e0s estimativas anteriores. A dificuldade em manter pre\u00e7os competitivos nesses modelos pode atrasar a troca de aparelhos, especialmente em mercados emergentes.<\/p>\n

Notebooks e PCs tamb\u00e9m entram na conta<\/strong><\/p>\n

Para notebooks e computadores, o cen\u00e1rio n\u00e3o \u00e9 menos preocupante. A TrendForce aponta que reduzir drasticamente a mem\u00f3ria RAM dos laptops n\u00e3o \u00e9 vi\u00e1vel, j\u00e1 que sistemas operacionais e softwares atuais exigem configura\u00e7\u00f5es m\u00ednimas mais robustas. No caso do Windows 11, m\u00e1quinas com menos de 8 GB de RAM j\u00e1 se tornam pouco adequadas para uso fluido.<\/p>\n

Com isso, as configura\u00e7\u00f5es entre 8 GB e 16 GB devem permanecer como padr\u00e3o. Sem espa\u00e7o para cortar custos no hardware, a alternativa para os fabricantes ser\u00e1 repassar os aumentos ao consumidor final.<\/p>\n

O encarecimento tamb\u00e9m atinge os SSDs. Os chips de mem\u00f3ria NAND, usados nesses componentes, registraram um aumento acumulado expressivo desde o in\u00edcio de 2025. Como a mem\u00f3ria representa a maior parte do custo de fabrica\u00e7\u00e3o de um SSD, o repasse ao varejo \u00e9 considerado inevit\u00e1vel e deve se estender por todo o ano de 2026. Fabricantes como Dell, Lenovo, HP, LG e Samsung j\u00e1 anunciaram revis\u00f5es de pre\u00e7os entre o fim deste ano e o come\u00e7o do pr\u00f3ximo.<\/p>\n

(Com informa\u00e7\u00f5es de Tecnoblog)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Alta no custo de mem\u00f3rias pressiona fabricantes, que devem reduzir especifica\u00e7\u00f5es e repassar aumentos ao consumidor<\/p>","protected":false},"author":6,"featured_media":14093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[13],"class_list":["post-14092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-sindical"],"yoast_head":"\nCrise dos chips amea\u00e7a evolu\u00e7\u00e3o e pre\u00e7os de smartphones e PCs a partir de 2026 - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crise dos chips amea\u00e7a evolu\u00e7\u00e3o e pre\u00e7os de smartphones e PCs a partir de 2026 - FENATI\" \/>\n<meta property=\"og:description\" content=\"Alta no custo de mem\u00f3rias pressiona fabricantes, que devem reduzir especifica\u00e7\u00f5es e repassar aumentos ao consumidor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T20:16:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T13:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/12\/crise-dos-chips-ameaca-evolucao-smartphone-pcs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pixel Desenvolvimento\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pixel Desenvolvimento\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\\\/\"},\"author\":{\"name\":\"Pixel Desenvolvimento\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/c5452475dc8a2840f9d7c9952837cbae\"},\"headline\":\"Crise dos chips amea\u00e7a evolu\u00e7\u00e3o e pre\u00e7os de smartphones e PCs a partir de 2026\",\"datePublished\":\"2025-12-16T20:16:23+00:00\",\"dateModified\":\"2025-12-17T13:27:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\\\/\"},\"wordCount\":737,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/crise-dos-chips-ameaca-evolucao-smartphone-pcs\\\/\",\"name\":\"Crise dos chips amea\u00e7a evolu\u00e7\u00e3o e pre\u00e7os de smartphones e PCs a partir de 2026 - 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