{"id":15259,"date":"2026-02-10T14:32:52","date_gmt":"2026-02-10T17:32:52","guid":{"rendered":"https:\/\/fenati.org.br\/?p=15259"},"modified":"2026-02-10T16:21:47","modified_gmt":"2026-02-10T19:21:47","slug":"openai-inicia-exibicao-publicidade-chatgpt-saiba","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/openai-inicia-exibicao-publicidade-chatgpt-saiba\/","title":{"rendered":"OpenAI inicia exibi\u00e7\u00e3o de publicidade no ChatGPT; saiba"},"content":{"rendered":"

OpenAI –<\/strong> O ChatGPT<\/a> iniciou, a partir desta segunda-feira (9), a exibi\u00e7\u00e3o de an\u00fancios para usu\u00e1rios maiores de idade que utilizam os planos gratuitos e o plano Go. Assinantes dos planos Pro, Business, Education e Enterprise n\u00e3o ver\u00e3o publicidade na plataforma de intelig\u00eancia artificial (IA).<\/p>\n

A inclus\u00e3o de an\u00fancios no ChatGPT havia sido anunciada oficialmente pela OpenAI em meados de janeiro de 2025. Segundo a empresa, a publicidade \u201cn\u00e3o influencia as respostas que o ChatGPT oferece\u201d.<\/p>\n

LEIA: Brasil registra alta de 28% nas den\u00fancias de crimes digitais em 2025<\/strong><\/a><\/p>\n

\u201cNosso objetivo \u00e9 que os an\u00fancios suportem acesso mais amplo a recursos mais poderosos do ChatGPT, mantendo a confian\u00e7a que as pessoas depositam no ChatGPT para tarefas pessoais e importantes. Estamos come\u00e7ando com um teste para aprender, ouvir e garantir que a experi\u00eancia seja correta\u201d, afirmou a OpenAI em comunicado.<\/p>\n

Ainda de acordo com a empresa, a exibi\u00e7\u00e3o de an\u00fancios ajudar\u00e1 a financiar a vers\u00e3o gratuita do aplicativo e permitir\u00e1 melhorias na qualidade da ferramenta. Usu\u00e1rios que n\u00e3o desejarem ver publicidade poder\u00e3o desativar os an\u00fancios no plano gratuito, mas, em troca, ter\u00e3o acesso a um n\u00famero menor de mensagens di\u00e1rias gratuitas.<\/p>\n

Retorno financeiro<\/p>\n

Segundo uma fonte ouvida pela CNBC, a OpenAI projeta que a publicidade represente mais da metade dos lucros da empresa no longo prazo. No comunicado em que detalha a novidade, a OpenAI refor\u00e7ou que \u201cos an\u00fancios s\u00e3o projetados para respeitar sua privacidade\u201d.<\/p>\n

A empresa afirma que os anunciantes n\u00e3o t\u00eam acesso aos chats, ao hist\u00f3rico de conversas, \u00e0s mem\u00f3rias ou a dados pessoais dos usu\u00e1rios. Os anunciantes recebem apenas informa\u00e7\u00f5es agregadas sobre o desempenho das campanhas, como n\u00famero de visualiza\u00e7\u00f5es e cliques.<\/p>\n

Por enquanto, os an\u00fancios do ChatGPT ser\u00e3o exibidos apenas para usu\u00e1rios nos Estados Unidos. A OpenAI informou que ainda n\u00e3o h\u00e1 previs\u00e3o para a chegada da publicidade no Brasil.<\/p>\n

(Com informa\u00e7\u00f5es de Tecmundo)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik\/frimufilms)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

De acordo com a empresa, a exibi\u00e7\u00e3o de an\u00fancios ajudar\u00e1 a financiar a vers\u00e3o gratuita do aplicativo e permitir\u00e1 melhorias na qualidade da ferramenta<\/p>","protected":false},"author":10,"featured_media":15261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[13],"class_list":["post-15259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ti","tag-sindical"],"yoast_head":"\nOpenAI inicia exibi\u00e7\u00e3o de publicidade no ChatGPT; saiba - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI inicia exibi\u00e7\u00e3o de publicidade no ChatGPT; saiba - FENATI\" \/>\n<meta property=\"og:description\" content=\"De acordo com a empresa, a exibi\u00e7\u00e3o de an\u00fancios ajudar\u00e1 a financiar a vers\u00e3o gratuita do aplicativo e permitir\u00e1 melhorias na qualidade da ferramenta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/openai-inicia-exibicao-publicidade-chatgpt-saiba\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T17:32:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T19:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2026\/02\/design-sem-nome-36.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Stoever\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Stoever\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/openai-inicia-exibicao-publicidade-chatgpt-saiba\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/openai-inicia-exibicao-publicidade-chatgpt-saiba\\\/\"},\"author\":{\"name\":\"Julia Stoever\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/5b0800dda1ad08bac67cec5eacddc965\"},\"headline\":\"OpenAI inicia exibi\u00e7\u00e3o de publicidade no ChatGPT; 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