{"id":15682,"date":"2026-02-25T14:36:15","date_gmt":"2026-02-25T17:36:15","guid":{"rendered":"https:\/\/fenati.org.br\/?p=15682"},"modified":"2026-02-25T15:45:02","modified_gmt":"2026-02-25T18:45:02","slug":"funcionarios-uber-reunioes-ceo-clone-virtual-da-ia","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\/","title":{"rendered":"Funcion\u00e1rios da Uber podem \u2018ensaiar\u2019 reuni\u00f5es com CEO com clone virtual da IA"},"content":{"rendered":"

Clone virtual da IA –<\/strong> A Uber desenvolveu uma vers\u00e3o em intelig\u00eancia artificial (IA<\/a>) de seu CEO, Dara Khosrowshahi. Batizada de \u201cDara AI\u201d, a ferramenta foi criada para que funcion\u00e1rios possam testar apresenta\u00e7\u00f5es e argumentos antes de encontros reais com o executivo.<\/p>\n

A exist\u00eancia do \u201cclone\u201d foi revelada pelo pr\u00f3prio Khosrowshahi durante participa\u00e7\u00e3o no podcast The Diary of a CEO<\/em> nesta semana. Segundo ele, a iniciativa busca preparar melhor as equipes para intera\u00e7\u00f5es estrat\u00e9gicas, simulando questionamentos e rea\u00e7\u00f5es do l\u00edder da companhia.<\/p>\n

LEIA: Moderniza\u00e7\u00e3o do COBOL com IA da Anthropic coloca modelo da IBM em xeque<\/strong><\/a><\/p>\n

A cria\u00e7\u00e3o do Dara AI ocorre em meio ao avan\u00e7o acelerado da IA dentro da empresa. Atualmente, cerca de 90% dos desenvolvedores de software da Uber utilizam ferramentas de intelig\u00eancia artificial no trabalho. Khosrowshahi descreve esses profissionais como os construtores da companhia, respons\u00e1veis por atuar sobre uma ampla base de c\u00f3digo.<\/p>\n

De acordo com o executivo, o aumento de produtividade proporcionado por essas tecnologias \u00e9 algo sem precedentes. Cerca de 30% das equipes de programa\u00e7\u00e3o j\u00e1 s\u00e3o usu\u00e1rias avan\u00e7adas da tecnologia.<\/p>\n

O ganho de efici\u00eancia, no entanto, traz um impasse sobre o futuro das contrata\u00e7\u00f5es t\u00e9cnicas. O CEO disse que aceita contratar mais engenheiros caso eles se tornem 25% mais r\u00e1pidos com o uso de IA. Ao mesmo tempo, reconhece a possibilidade de priorizar investimentos em agentes autom\u00e1ticos e em chips da Nvidia, em vez de ampliar o n\u00famero de funcion\u00e1rios.<\/p>\n

Al\u00e9m do uso interno, a Uber j\u00e1 aplica intelig\u00eancia artificial em seu servi\u00e7o de transporte e em novas divis\u00f5es de tecnologia voltadas a clientes externos. Apesar da ado\u00e7\u00e3o do Dara AI, Khosrowshahi ressalta que os modelos atuais ainda n\u00e3o substituem executivos, pois enfrentam dificuldades diante de informa\u00e7\u00f5es in\u00e9ditas.<\/p>\n

(Com informa\u00e7\u00f5es de Olhar Digital)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ferramenta permite que funcion\u00e1rios testem apresenta\u00e7\u00f5es antes de reuni\u00f5es reais com o CEO da companhia<\/p>","protected":false},"author":10,"featured_media":15683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[13],"class_list":["post-15682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ti","tag-sindical"],"yoast_head":"\nFuncion\u00e1rios da Uber podem \u2018ensaiar\u2019 reuni\u00f5es com CEO com clone virtual da IA - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funcion\u00e1rios da Uber podem \u2018ensaiar\u2019 reuni\u00f5es com CEO com clone virtual da IA - FENATI\" \/>\n<meta property=\"og:description\" content=\"Ferramenta permite que funcion\u00e1rios testem apresenta\u00e7\u00f5es antes de reuni\u00f5es reais com o CEO da companhia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T17:36:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T18:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2026\/02\/design-sem-nome-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Stoever\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Stoever\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\\\/\"},\"author\":{\"name\":\"Julia Stoever\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/5b0800dda1ad08bac67cec5eacddc965\"},\"headline\":\"Funcion\u00e1rios da Uber podem \u2018ensaiar\u2019 reuni\u00f5es com CEO com clone virtual da IA\",\"datePublished\":\"2026-02-25T17:36:15+00:00\",\"dateModified\":\"2026-02-25T18:45:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\\\/\"},\"wordCount\":342,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/design-sem-nome-14.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"TI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/funcionarios-uber-reunioes-ceo-clone-virtual-da-ia\\\/\",\"name\":\"Funcion\u00e1rios da Uber podem \u2018ensaiar\u2019 reuni\u00f5es com CEO com clone virtual da IA - 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