{"id":8970,"date":"2025-05-15T13:54:36","date_gmt":"2025-05-15T16:54:36","guid":{"rendered":"https:\/\/fenati.org.br\/?p=8970"},"modified":"2025-05-15T17:47:51","modified_gmt":"2025-05-15T20:47:51","slug":"google-us-13-bilhoes-praticas-anticompetitivas","status":"publish","type":"post","link":"https:\/\/homolog.fenati.org.br\/en\/google-us-13-bilhoes-praticas-anticompetitivas\/","title":{"rendered":"Google poder\u00e1 pagar mais de US$ 13 bilh\u00f5es na Europa por pr\u00e1ticas anticompetitivas"},"content":{"rendered":"

Google –<\/strong> O Google<\/a>, pertencente \u00e0 Alphabet Inc., pode ter que arcar com mais de 12 bilh\u00f5es de euros (equivalente a 13,3 bilh\u00f5es de d\u00f3lares) em indeniza\u00e7\u00f5es na Uni\u00e3o Europeia. A cifra se refere a processos movidos por dezenas de sites de compara\u00e7\u00e3o de pre\u00e7os que alegam preju\u00edzos causados por pr\u00e1ticas anticompetitivas da gigante de tecnologia.<\/p>\n

A informa\u00e7\u00e3o foi revelada por uma an\u00e1lise da Bloomberg, divulgada nesta ter\u00e7a-feira (13). Segundo o levantamento, h\u00e1 pelo menos 12 a\u00e7\u00f5es civis em andamento em sete pa\u00edses europeus. Embora nem todos os envolvidos tenham divulgado os valores pleiteados, nove dessas reivindica\u00e7\u00f5es j\u00e1 somam mais de 12 bilh\u00f5es de euros.<\/p>\n

LEIA: Justi\u00e7a manda Apple abrir App Store no Brasil a pedido do Cade<\/strong><\/a><\/p>\n

Essas a\u00e7\u00f5es est\u00e3o relacionadas \u00e0 decis\u00e3o de 2017 da Comiss\u00e3o Europeia, que multou o Google em 2,4 bilh\u00f5es de euros por favorecer ilegalmente seu pr\u00f3prio servi\u00e7o de compras nas buscas online.<\/p>\n

O epis\u00f3dio abriu caminho para diversos processos “follow-on”, que foram adiados ao longo dos anos enquanto o Google recorria da decis\u00e3o. Em 2024, no entanto, um tribunal confirmou que a empresa violou as leis antitruste da UE, o que isentou os autores das a\u00e7\u00f5es da necessidade de comprovar a infra\u00e7\u00e3o novamente em ju\u00edzo.<\/p>\n

Entre os casos mais avan\u00e7ados est\u00e3o processos bilion\u00e1rios em cidades como Londres, Amsterd\u00e3, Hamburgo, Berlim, Estocolmo e Vars\u00f3via. Neles, empresas como Kelkoo, Idealo, Pricerunner, Ceneo, Compare Group, KuantoKusta e Trovaprezzi buscam compensa\u00e7\u00f5es pelos supostos danos sofridos.<\/p>\n

O Google, por sua vez, nega as acusa\u00e7\u00f5es. A empresa afirma que nenhuma das a\u00e7\u00f5es civis europeias tem m\u00e9rito e defende a efic\u00e1cia do modelo de an\u00fancios lan\u00e7ado em 2017 para sites de compara\u00e7\u00e3o de pre\u00e7os. \u201cDiscordamos veementemente dessas a\u00e7\u00f5es judiciais, movidas por empresas que buscam pagamentos em vez de investir em seus pr\u00f3prios produtos\u201d, afirmou um porta-voz da companhia.<\/p>\n

Ainda segundo uma fonte ouvida pela Bloomberg, o Google n\u00e3o diferencia seu servi\u00e7o de compras dos concorrentes. A empresa alega que mais de 1.550 sites de compara\u00e7\u00e3o de pre\u00e7os utilizam atualmente seu sistema na Europa, n\u00famero significativamente superior aos sete que o faziam em 2017.<\/p>\n

(Com informa\u00e7\u00f5es de Exame)<\/strong><\/em>
\n(Foto: Reprodu\u00e7\u00e3o\/Freepik\/feepikcontributorthailand)<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sites de compara\u00e7\u00e3o de pre\u00e7os acusam empresa de abuso de posi\u00e7\u00e3o dominante ap\u00f3s decis\u00e3o da Comiss\u00e3o Europeia<\/p>","protected":false},"author":10,"featured_media":8971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[13],"class_list":["post-8970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-sindical"],"yoast_head":"\nGoogle poder\u00e1 pagar mais de US$ 13 bilh\u00f5es na Europa por pr\u00e1ticas anticompetitivas - FENATI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google poder\u00e1 pagar mais de US$ 13 bilh\u00f5es na Europa por pr\u00e1ticas anticompetitivas - FENATI\" \/>\n<meta property=\"og:description\" content=\"Sites de compara\u00e7\u00e3o de pre\u00e7os acusam empresa de abuso de posi\u00e7\u00e3o dominante ap\u00f3s decis\u00e3o da Comiss\u00e3o Europeia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.fenati.org.br\/en\/google-us-13-bilhoes-praticas-anticompetitivas\/\" \/>\n<meta property=\"og:site_name\" content=\"FENATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feittinf\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T16:54:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T20:47:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.fenati.org.br\/wp-content\/uploads\/2025\/05\/design-sem-nome-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Stoever\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:site\" content=\"@FederacaoTiBR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Stoever\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-us-13-bilhoes-praticas-anticompetitivas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-us-13-bilhoes-praticas-anticompetitivas\\\/\"},\"author\":{\"name\":\"Julia Stoever\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#\\\/schema\\\/person\\\/5b0800dda1ad08bac67cec5eacddc965\"},\"headline\":\"Google poder\u00e1 pagar mais de US$ 13 bilh\u00f5es na Europa por pr\u00e1ticas anticompetitivas\",\"datePublished\":\"2025-05-15T16:54:36+00:00\",\"dateModified\":\"2025-05-15T20:47:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-us-13-bilhoes-praticas-anticompetitivas\\\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-us-13-bilhoes-praticas-anticompetitivas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homolog.fenati.org.br\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/design-sem-nome-25.jpg\",\"keywords\":[\"sindical\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-us-13-bilhoes-praticas-anticompetitivas\\\/\",\"url\":\"https:\\\/\\\/homolog.fenati.org.br\\\/google-us-13-bilhoes-praticas-anticompetitivas\\\/\",\"name\":\"Google poder\u00e1 pagar mais de US$ 13 bilh\u00f5es na Europa por pr\u00e1ticas anticompetitivas - 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